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Reading time 4 min

Innovative business models

Luiz Othero

During the 10th Inhotim Environment Week, we had a workshop that gave us the opportunity to venture into the Business Model Generation, based on the Institute’s botanical and art collections. The Business Model Generation is a book that works as a practical and efficient manual on how to understand, design, test and implement business models.

 

Written in collaboration between 470 professionals in 45 different countries, the book resulted in a simple and assertive methodology that allows for creative and intuitive potential to emerge based on a visual language. Meawhile, it ensures a logical and rational structure, transforming the way business models are created, represented and communicated. The workshop was inspired by the publication mentioned and participants presented and tested the methods proposed by it.

 

In an ever changing world, we need tools that can keep up with the speed of the changes we experience. The Business Model Generation features a chart, referred to as Canvas, in which the nine elements that make up a business model are projected. As time goes by, the relationships that influence your business change, the scenario becomes favorable or unfavorable and, since nowadays this all happens at an amazing speed, and the Canvas allows for a prompt reconfiguration of your business model.

 

The following video briefly explains the Business Model Canvas:

 

We were privileged with the reflections we were able to absorb from the collections, as we worked the theme within Inhotim. The work True Rouge was chosen to be observed in the beginning of our workshop and, thus, it was the work that contributed the most with our inspiration process. Participants visited the gallery where the True Rouge is installed, expanding the boundaries of their creative potential to delve into an intuitive, collaborative and multidisciplinary process to generate business models. In several moments during the workshop, the reflections generated by the observation of the work would help learn new tools to generate business models, as well as expand participants’ reflection capacity and creativity.

Results were amazing. The atmosphere of trust was quickly established after reflections on the work were observed and shared, and creativity and collaboration appeared naturally throughout the course of the workshop. Participants were able to quickly absorb the content and start practicing right away.While the Canvas was being filled out, the doubts that came up were solved within the group, and the facilitator’s intervention was hardly needed. The Business Model Generation powered by Inhotim was tested and validated!

 

Learn more about this method on the Business Model Generation official website. There you can download the template of the chart used for the Canvas.

Reading time 3 min

Foreign invasion at Inhotim

Redação Inhotim

Since the World Cup started in Brazil, Inhotim has received a huge amount of foreigners eager to take home good memories of their trip. The faces and accents from all over the world are ready to open a smile and proudly shout the name of their countries of origin. That doesn´t mean receiving international visitors is something new for the Institute. Actually, about 20% of those visiting the park come from other countries and, during the two first weeks of the competition, this average has increased to 60%.

 

“I am an art teacher in Belgium and I first heard of Inhotim in a documentary aired in the largest TV station in my country. Then, since I am in Brazil because of the World Cup, I took the opportunity to visit this wonder!”, tells Koen Verhaeghe, while observing the 4-meter sculpture by Brazilian artist Cildo Meireles. Named Inmensa (1982-2002), the work was included in the panoramic tour conducted in English, which the Belgium took part in and that was created especially for this flow of tourists brought by the World Cup.

 

From Argentine hermanos to Pakistanis and Israelis – whose teams, by the way, aren’t even playing the Cup – the Institute has already received visitors from more than 20 different nations. Americans Lisa Christiansen and Ryan Samuelson found out about the park in a search they make back home nine months ago, before arriving in South America. “When I saw pictures of Inhotim on the Internet, I knew I had to visit this place”, she says.

Casal de norte-americanos que viaja pela América do Sul não deixou o Inhotim de fora do roteiro. Foto: Rossana Magri
The landscapes of Inhotim guaranteed it a place in the American couple’s to-do list. Photo: Rossana Magri

Do you also feel like checking out the beauties of Inhotim? Start planning your visit now. Check out the park’s opening hours.

Reading time 2 min

Prawn-stuffed Sole

Redação Inhotim

Learn how to prepare this delicious dish served at Tamboril, one of Inhotim’s restaurants that offers a diversified international menu.

 

Ingredients

2 kg (4 lb.) of sole fillet

1 kg (2 lb.) of pink prawns

2 spoons of butter

1 leek cut into slices

2 grated onions

Extra virgin olive oil

Lime and salt to taste

 

How to prepare

Season the sole fillet and the prawns with salt and lime and set aside. Squeeze the grated onions using a sieve to remove all the water, which should be diluted in melted butter. Pass this mix onto the sole. Then, make a medallion with each fillet, stuffing each one with two prawns.

 

Place the medallions in an ovenproof dish and pour the rest of the onion-water and butter mix on top. Put it into the oven preheated to medium temperature for 30 minutes, cover with foil. Then, remove the foil and let it brown for 10 more minutes. The sauce should not dry up.

 

In a separate pot, sauté the leek in olive oil and put it over the roasted medallions. Serve with rice with garlic and arugula salad.

 

Makes 6 servings

Reading time 3 min

Decentralizing Access

Fernando Hermógenes da Silva

Decentralizing Access is an educational project by Instituto Inhotim. The project has been taking place since 2008 and offers broad contact with art to educators in the public school network of Brumadinho and region. During training sessions, visits with students and activities inside and outside Inhotim, educators and students play leading roles in the performance of classroom educational practices.

 

My first contact with the project happened in 2013, at Altidório Amaral Municipal School, in São Joaquim de Bicas, where I still work. From then on, I have witnessed multiple experiences that reach students, their homes, their streets and communities. Decentralizing Access is permeated by the dialog between Inhotim and its surroundings, creating open territories for the exchange of experiences.

 

One of the greatest moments in the program is the visit with students, during which they are accompanied by two mediators and are allowed to experience the Institute’s collection in a unique way.I am surprised every time I take my class to these visits. It is a moment one wishes would last forever.

Crianças com tinta 3
After the visit to Inhotim, students from Altidório Amaral Monicipal School made an activity inspired by the artist Yves Klein, famous for the shade of blue he has created. Photo: Daniela Paoliello

The experiences during the visit and their developments at school can be shared through Rede Educativa [Educational Network], a virtual platform that allows the exchange of experiences related to art-education among project participants.In addition to allowing for a continuous dialog between the Institute and educators, school and the general public, Rede Educativa is a welcoming environment for those working with art at schools and who wish to use it to broaden their horizons.
Decentralizing Access gives the opportunity for each person to discover their personal energy on their own.The space opens up and new possibilities and looks emerge from this new space.Supported by the project team in several different ways, teachers become proponents, their students become collaborators in a type of education made jointly, with endless exchanging. As I see, Decentralizing Access is a platform to interact with art, and through the program, art itself is circulated.

Reading time 3 min

The “science of quick fixing” on display

Redação Inhotim

Starting this week until August 17, Oi Futuro in Belo Horizonte will receive the exhibit Gambiólogos 2.0 [Quick Fixers 2.0] a new version of the exhibit previously shown at Espaço Centoequatro in 2010, about the Science of Quick Fixing. For those who are not familiar with it, the term “science of quick fixing” defines the study of the Brazilian tradition of improvising and finding creative solutions to small everyday problems, as well as the application of these ideas to art and design.

 

The discussions in new exhibit, with about 40 works, is guided by three themes:improvisation in electronic art and the inclusion of low technology as a formal option; the idea of “collectionism” through accumulation or how artists have used modern world’s excess waste as a resource; and the influence of popular culture and handcraft in the world of plastic arts.

 

Artists whose works are present in Inhotim’s collection are among the names in the exhibit, such as Bahia-born artist Marepe, Spanish artist Sara Ramo and Minas Gerais-born artist Ganso, who is responsible for one of the most charming spaces at Inhotim, which is named after him. Bar do Ganso was fashioned around 1950s French bistros and gathers furniture by Brazilian designers such as Sérgio Rodrigues and Zanini, items found in thrift shops and antique stores, in addition to lamps and tables designed by the artist himself, especially for the Institute.

Charme e arte compõem o ambiente do Bar do Ganso, no Inhotim. Foto: Ricardo Mallaco
Style and art create the atmosphere of Bar do Ganso, at Inhotim. Photo: Ricardo Mallaco

Gambiólogos 2.0 Exhibit [Quick Fixers 2.0 Exhibit]

When: June 10 to August 17, Tuesday through Saturday, 11 a.m. to 9 p.m., Sundays, 11 a.m. to 7 p.m.

Where: Gallery 1 at Oi Futuro, Av. Afonso Pena, 4001, Mangabeiras – Belo Horizonte/MG

Admission Fee: Free

Age rating: Suitable for all audiences