Inhotim + Osklen
Inhotim is an inspiring place. It is a unique destination, where nature, art and architecture coexist in total harmony. Gardens, native forest, galleries and outdoor artworks have the power to make you reflect. The suspicious, seduced, restless look is enchanted or shocked by each curve in the path. In fact, strolling around the park is an invitation to perceive the world.
This universe of meanings and possibilities enchanted Oskar Metsavaht, creative director for Osklen. In an unprecedented partnership with Inhotim, he and his team spent a week immersed into the Institute, creating and registering the 2015 summer collection of the Rio de Janeiro brand. Inhotim is a unique experience. A must-see. The desire to express this experience led me to photograph and tape the way I feel and perceive this place, he reveals.
The result of this innovative project goes beyond bringing the beauty of the park to the foreground, and impacts the park’s economic sustainability. This is so because part of the value of Osklen Inhotim products will be allotted to maintain the Institute. The products will be in stores in September and some items will even be sold at Inhotim.
Check out Oskar Metsavahts testimony in portuguese on this piece of news: